Comparing Waves of Immigrants in Joseph Healey’s “From...

Joseph Healey’s â€Å"From Immigrants to White Ethnics† is a generalized comparison between the varying groups of individuals that accompanied the colossal waves of immigration to the United States from Europe in the nineteenth century. Immigration to this country resulted from a number of reason such as religious persecution, individuals seeking to find employment after industrialization in their home countries limited their livelihood, and political oppositions to name a few. On arrival the immigrants knew immediately they were of the subordinate group and faced â€Å"discrimination and prejudice† (Healey, 2012, p. 54), although some more so than others. Among the first immigrants to arrive in the United States were Northern and Western European citizens. Unlike the immigrants from Ireland and Southern and Eastern Europe that chose the United States for their new homeland these individuals were probably the most accepted by the majority, even if considered jus t nominally superior to the others. Included in this group were the â€Å"English, Germans, Norwegians, Swedes, Welsh, French, Dutch and Danes† (Healey, 2012, p. 56). This acceptance was due in part to the similarities that the dominate group held as ideals such as their religion, along with cultural values and characteristics. If the Northern and Western Europeans found acceptance difficult, individuals from Ireland and the Europeans from the south and east had an even more traumatic experience. Whereas the more accepted group had

Marketing Plan - 11669 Words

2012 Brand: Bardot Product Category: Dress Item: Havana Frill Romper Subject: Fashion Marketing, Semester 2 Lecturer/Tutor: Tony Cooper Report Authors: Rebekah Best, Vy Costen, Daniyal Malik, Jessica Pola, Madeline Whelan (Group I) Marketing Plan 1.0 EXECUTIVE SUMMARY As part of the Course ADO13, Fashion and Textile Merchandising at RMIT University, we (Rebekah Best, Vy Costen, Daniyal Malik, Jessica Pola and Madeline Whelan) have created the following formal Marketing Plan, which was conducted on the Australian fashion retailer, Bardot. This Marketing Plan was created to assist Bardot in analysing their current situation, and to create strategies to improve their future. The base research performed for valid†¦show more content†¦These are sets of consecutive steps, including the date, the department and the costs involved. Firstly there is a plan for a solid basics range to be added into Bardot’s product range, which will draw in sales and multiple item purchases in store. A basics range is a simple way to increase revenue and maintain customer loyalty. Following this is steps to maintain prices rather than to lower them, as lowering them may be difficult in the current economic situation. Next is promotion, a simple tactic that Bardot can use to draw in more revenue, especially with social media presence; which they are currently lacking. The most costly action plan is that to expand geographically, into more locations in Northern States. And finally plans to get to know the target market in order to better meet their needs. This is a task for the marketing department, which will play a great part in future moves for Bardot as a company. The Marketing Plan gives an indication of expected sales and profits of Bardot for the term of September 2012 to February 2013. The sales forecast is for the product category ‘dresses’ and is including the sales that Bardot will be making from Myer. The final figure discovered was a positive return of $7,390,543.46. This was found under many presumptions as listed in part 7.1 of the MarketingShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. 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A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Lecture Notes about CSR And Ecological Environment †Free Sample

Question: Describe about the distinguish between different trends in the area of CSR and Ecology and discuss their strength and weaknesses. Answer: Literature Review of CSR and Ecology Corporate Social Responsibility is like a social regulation which is integrated into the business model of the company. It is considered to be very important for any company and hence adhering to the requirement of the same is very important for any organization. CSR policy of the company is considered to be self regulator and hence it can help in adherence to the spirit of law, follow all ethical standards and are subjected to best international norms. Sometimes critics have questioned whether the practice of CSR is only window dressing or an extension of the arms of the business under social norms. Closely linked with the concept of CSR is the ecology. Since an organization works in an ecosystem there has always been a close connection with the whole ecology of the same (Andersen, 2009). The objective of the CSR practice should be to minimize the impact of the company on the environment. It has been seen that many companies have focused on good raw material procurement which will r esult in lower industrial waste and hence minimizing the impact on the environment. However it has been seen that most organization tends to focus towards the end of the production process and miss out on the main areas of concern. Industry ecology and its relation with the practice of CSR focus on creating optimization at each level of the groupings which exist in the company. The strategy involves exchange of industrial residues wherever possible, it has been seen that residue for someone can actually be the raw material for the other company. There has also been increased stress in this ecological system on usage of shared services, recycling, rainwater harvesting, and valorization of the some of the by-products. Governments have also aided such CSR by creating industrial parks where exchange of services and products can be easily achieved without major increase in cost. Corporate Social Responsibility is a voluntary initiative, however many corporate have used the same for huge brand building exercise. The objective of the CSR is to provide the environment in turn of the damage the companies tend to do in the normal course of the business. Organization and the major stakeholders have taken a major step towards working out the strategy of CSR and then implemented it across organization (Andersen, 2009). In the 21st century corporations are also becoming involved in this because customers across the value chain are becoming quite sensitive towards the environment and ecology. A person with kids includes a stake throughout long term ages and also the power with the natural environment to aid living. However ecological beneficial exercise is also regarding small business proficiency -- it's abou t the best by using valuable unprocessed trash, in addition to eating the advantages of action straight right through to the underside range. What is considered environmentally friendly important thing of one's processes? The response is usually tangled up throughout the amount of strength you use -- and also the info this strength work with makes towards troubles such as local weather transform. It's tangled up throughout the method that you origin your own unprocessed trash -- in addition to precisely what is the actual effect when the environment of their removal? It's tangled up throughout the amount of mineral water you use. And it's also underlined by means of the amount of ecological possibility people get. In case you go wrong, the prices might be high. The requirement regarding international action is usually significantly primary governing bodies to commence for you to price tag higher via taxation the assets which need preserving. Sustain attachment to these assets too much time, and you can come across competitors causing people driving. An evergrowing system associated with ecological laws also threatens for y ou to give you fees as well as a destroyed popularity for almost any ecological mishaps on a single of one's sites. And also whatever the case, in case you have not researched your own method to spot exactly where spend happens, you will be most likely burning off on about 1% of one's entire turnover that is changed straight from your garbage ton to the important thing (Andersen, 2009). What is considered the blessing? Please your clients! Customers have grown to be significantly requiring. As knowing of the actual international size associated with ecological troubles expands, they will are trying to find businesses presenting these people with acquiring decisions and this can be taken without having reducing the future. Reduce your costs! Misused strength, misused mineral water, unprocessed trash that are purchased and then discarded, potential ecological accidents producing fees -- every one of these are charging your online business money. You want to optimize your own proficiency -- in addition to it's really a much more inventive in addition to regarding increasing excellent as compared to you'd probably previously feel. Control Possibility! No matter whether your online business feels it's inside the Exxon Valdez buy-ins, the idea could be prone to falling strong of the developing system associated with ecological laws. And also becoming seen as an charged polluter can offer a number of impacts with regard to whether people grown into seen as an provider of preference because of your management and business consumers -- a lot of to whom are now starting to contemplate provide cycle troubles inside their personal ecological policies. What are troubles? Factor for you to green house gasoline emissions via strength work with and other parts of your own method Usage of unprocessed trash, each nonrenewable resouces which by means of classification are certainly not sustainable eventually, and since importantly environmentally friendly assets that are manufactured in a manner which can be definitely not at the moment sustainable. Prospect of ecological accidents -- produces associated with pollution in to oxygen, mineral water or maybe property. Management and business sociable responsibility (CSR) encourages any perspective of enterprise accountability in order to a wide range of stakeholders, other than investors in addition to traders. Important areas of issue usually are environmental defense and the well-being of staff, the city in addition to civil community generally, both equally right now in addition to sometime soon. The very idea of CSR is actually underpinned from the undeniable fact that firms still can't act as out of the way monetary organisations managing throughout detachment through bigger community. Conventional views concerning competitiveness, emergency in addition to profitability are being swept absent. A few of the individuals pressing enterprise to CSR include: The actual downsizing part of federal government In the past, government authorities have got relied with laws in addition to rules to supply sociable in addition to environmental objectives in the commercial field. Becoming less federal government assets, as well as any suspicion of rules, possesses resulted in the actual exploration of non-reflex in addition to non-regulatory initiatives alternatively. Requirements pertaining to larger disclosure We have a expanding requirement pertaining to corporate and business disclosure through stakeholders, such as buyers, vendors, staff, towns, traders, in addition to activist organizations. Improved buyer attention There exists facts that this honorable carryout of firms exerts an expanding effect about the paying for decisions of buyers. In a new questionnaire by simply Environics Global, many throughout five customers described possessing sometimes paid as well as punished firms based on the perceived sociable effectiveness. Growing trader force People usually are modifying the direction they assess companies' effectiveness, and are also doing decisions based on requirements which include honorable worries. The actual Interpersonal Investment Online community reports that will in the united states throughout 1999, there seemed to be over $2 trillion worthy of of resources purchased portfolios that will utilised displays from the natural environment in addition to sociable responsibility. A different questionnaire by simply Environics Global disclosed that will greater than a 1 / 4 of share-owning People in america had taken under consideration honorable criteria whenever dealing shares. Reasonably competitive time marketplaces Staff members usually are increasingly searching past salaries in addition to benefits, in addition to seeking out business employers whose philosophies in addition to managing techniques match their very own principles. So as to use in addition to retain qualified staff, firms are being compelled to enhance operating problems. Company relations Because stakeholders have grown to be increasingly considering enterprise matters, a lot of firms usually are getting methods to make certain the companions carryout themselves in the socially accountable approach. A number of usually are adding unique codes of carryout for their vendors, to make certain additional companies' plans as well as techniques usually do not tarnish the status. However, a lot of firms still ignore CSR inside the present sequence - one example is by simply adding in addition to retailing wood that has been illegally harvested. Even though government authorities could demand embargos in addition to charges with offending firms, the actual organizations themselves may make a commitment in order to sustainability when you are far more scary of their collection of vendors. The very idea of corporate and business sociable responsibility is now securely grounded about the worldwide enterprise intention. But as a way to transfer through idea in order to real activi ty, a lot of obstructions should be triumph over. An integral difficult task facing enterprise would be the requirement of far more dependable signs of improvement in the field of CSR, with the dissemination of CSR approaches. Visibility in addition to debate may help make a enterprise show up far more trusted, in addition to force in the standards of additional organizations while doing so. A person with kids includes a stake throughout long term ages and also the power with the natural environment to aid living. However ecological beneficial exercise is also regarding small business proficiency -- it's about the best by using valuable unprocessed trash, in addition to eating the advantages of action straight right through to the underside range. The actual Global Confirming Project is usually an global, multi-stakeholder effort to generate a common platform pertaining to non-reflex reporting with the monetary, environmental, in addition to sociable impact of organization-level activity. Their assignment would be to increase the comparability in addition to standing of sustainability reporting throughout the world. There exists growing acknowledgement with the incredible importance of public-private partners throughout CSR. Non-public enterprise is actually needs to reach out to additional users of civil community for example non-governmental organizations, the actual United nations, in addition to countrywide in addition to regional government authorities. Among this kind of relationship would be the 'Global Compact'. Launched throughout 1999 from the United nations, the actual Global Compact is often a coalition of large companies, deal unions in addition to environmental in addition to individual protection under the law c ommunities, produced with each other to share any debate with corporate and business sociable responsibility. The actual 'Working having NGOs' portion delivers many information in to the approach companies in addition to entrance hall communities work with each other in order to good profit. Managing instruction performs a crucial part throughout execution of CSR approaches, in addition to there exists a lot more management meetings in addition to classes offered on the subject. Agencies that supply this sort of instruction include Global Duty, Organization pertaining to Interpersonal Duty and the Management and business Interpersonal Duty Online community. Focus on social environmental and fiscal sustainability has turned into a target of numerous CSR attempts. Durability seemed to be originally thought of with regard to preserving your earths methods. Inside 1987, the globe Fee in Surroundings and Growth posted Our Widespread Future, a new landmark steps policy for environmental sustainability. The particular commission outlined sustainability since meeting the wants on the existing with out limiting the power associated with potential decades to meet their particular desires. Firms are inhibited through stakeholders which includes clients, staff members, traders and activists in order to develop a new system intended for how they will probably keep fiscal success although caring for their particular staff members and the environment. Core traders will be inhibited to make sure that these people evaluation CSR issues when considering organizations. The particular United nations Surroundings Program Monetary Effort requested on the list of worlds largest lawyers to analyze whether institutional traders for example pension plan finances and insurance companies usually are officially permitted in order to include environmental, social and governance (ESG) issues in expense decision-making and title practices. The particular caused report, released in Oct 2005, figured traders cant be found merely permitted in order to but also from time to time forced to carry such components into mind. Integrating environment, social and governance concerns straight into a expense investigation in order to more reliably forecast personal performance is actually clearly permissible which is likely necessary in most jurisdictions, your report came to the conclusion. Socially in charge traders are an important prompt wondering organizations in order to develop a new CSR agenda for your previous decade. Nowadays, mainstream banking institutions have likewise arrived at benefit CSR. A new Jan 2005 review associated with mainstream expense professionals found that will 73% expected that will socially in charge expense signals might be very common in mainstream investment within several years. Inside Come early july 2013, a new Spectrem Class review found, that 49% associated with Millennial traders with additional compared to $1 zillion in net worth described these people applied socially in charge criteria in order to submit their particular portfolios. These kinds of curiosity ceased along with age group 43% associated with Creation A millionaires held the identical look at, accompanied by 34% associated with Forty somethings and beyond and 27% on the earliest cohort, that this review tag words since seniors. One major weak spot associated with CSR and sustainability reviews is actually not enough common procedures associated with performance which usually can cause hyperbole and greenwashing. The particular Worldwide Credit reporting Effort is often a multi-stakeholder course of action which usually attempts in order to refine a couple of common, worldwide suitable CSR/sustainability confirming rules. This process possesses incorporated your active engagement associated with distributors via company, accountancy, expense, environmental, man rights, exploration, and work businesses via around the world. More than seven hundred organizations get posted CSR or even sustainability reviews as per GRI rules. Since an organization works in an ecosystem there has alwa ys been a close connection with the whole ecology of the same. The objective of the CSR practice should be to minimize the impact of the company on the environment. It has been seen that many companies have focused on good raw material procurement which will result in lower industrial waste and hence minimizing the impact on the environment. However it has been seen that most organization tends to focus towards the end of the production process and miss out on the main areas of concern. Industry ecology and its relation with the practice of CSR focus on creating optimization at each level of the groupings which exist in the company. The strategy involves exchange of industrial residues wherever possible, it has been seen that residue for someone can actually be the raw material for the other company. References: Andersen, M., Skjoett-Larsen, T. (2009). Corporate social responsibility in global supply chains. Supply chain management: an international journal, 14(2), 75-86 Banerjee, S. B. (2008). Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34(1), 51-79 Barnea, A., Rubin, A. (2010). Corporate social responsibility as a conflict between shareholders. Journal of business ethics, 97(1), 71-86 Basu, K., Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of management review, 33(1), 122-136 Bnabou, R., Tirole, J. (2010). Individual and corporate social responsibility.Economica, 77(305), 1-19 Bhattacharya, C. B., Sen, S., Korschun, D. (2008). Using corporate social responsibility to win the war for talent. MIT Sloan management review, 49(2) Carroll, A. B., Shabana, K. M. (2010). The business case for corporate social responsibility: a review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105 Chatterji, A. K., Levine, D. I., Toffel, M. W. (2009). How well do social ratings actually measure corporate social responsibility?. Journal of Economics Management Strategy, 18(1), 125-169. Crane, A., Matten, D., Spence, L. J. (Eds.). (2008). Corporate social responsibility: Readings and cases in a global context. London: Routledge Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate social responsibility and environmental management, 15(1), 1-13 Devinney, T. M. (2009). Is the socially responsible corporation a myth? The good, the bad, and the ugly of corporate social responsibility. The Academy of Management Perspectives, 23(2), 44-56 Dhaliwal, D. S., Li, O. Z., Tsang, A., Yang, Y. G. (2011). Voluntary nonfinancial disclosure and the cost of equity capital: The initiation of corporate social responsibility reporting. The Accounting Review, 86(1), 59-100 Du, S., Bhattacharya, C. B., Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews, 12(1), 8-19 Godfrey, P. C., Merrill, C. B., Hansen, J. M. (2009). The relationship between corporate social responsibility and shareholder value: An empirical test of the risk management hypothesis. Strategic Management Journal, 30(4), 425-445 Jamali, D. (2008). A stakeholder approach to corporate social responsibility: A fresh perspective into theory and practice. Journal of business ethics, 82(1), 213-231 KEITH, N. (2008). Corporate social responsibility Kotler, P., Lee, N. (2008). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley Sons Lee, M. D. P. (2008). A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International journal of management reviews, 10(1), 53-73 Lindgreen, A., Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1), 1-7 Matten, D., Moon, J. (2008). Implicit and explicit CSR: a conceptual framework for a comparative understanding of corporate social responsibility.Academy of management review, 33(2), 404-424 Perrini, F., Tencati, A. (2008). Corporate social responsibility. Un approccio strategico alla gestione dimpresa, Egea, Milano Suyanto, M. (2010). Corporate Social Responsibility. Karya Ilmiah Dosen Turker, D. (2009). Measuring corporate social responsibility: A scale development study. Journal of business ethics, 85(4), 411-427 Visser, W. (2008). Corporate social responsibility in developing countries. The Oxford handbook of corporate social responsibility, 473-479 Weber, M. (2008). The business case for corporate social responsibility: A company-level measurement approach for CSR. European Management Journal, 26(4), 247-261 Werther Jr, W. B., Chandler, D. (2010). Strategic corporate social responsibility: Stakeholders in a global environment. Sage Publications